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Constant Contact: The All-In-One Email Marketing & Automation Platform

IkoConnectIkoConnect Team
4 min read📅 June 5, 2025
Cover image for Constant Contact: The All-In-One Email Marketing & Automation Platform

Constant Contact is one of the most reliable and beginner-friendly platforms for email marketing, event management, automation, and contact growth. Learn how it helps freelancers, small businesses, and nonprofits scale with ease.

💬 Affiliate Disclosure: This post contains affiliate links. If you click through and make a purchase, we may earn a small commission at no additional cost to you.


What Is Constant Contact?

Constant Contact is a veteran player in the email marketing world, helping over 600,000+ businesses and nonprofits build professional marketing campaigns since 1995.

With drag-and-drop tools, pre-built templates, event marketing features, and e-commerce integrations, it's ideal for solo creators, freelancers, local businesses, and organizations that want to engage and grow their audience—without the technical complexity.


Who Uses Constant Contact?

  • 🧑‍💻 Freelancers and solopreneurs building email lists
  • 🏪 Small businesses selling services or products
  • 💌 Nonprofits running donation campaigns
  • 🎟️ Event organizers managing RSVPs and ticketing
  • 🛍️ E-commerce sellers promoting deals and newsletters

Top Features of Constant Contact

✉️ Email Campaign Builder

  • Drag-and-drop email editor
  • 100+ mobile-optimized templates
  • Built-in brand kit & font manager
  • Real-time previews
  • A/B testing available on Plus plans

📬 List Management

  • Easy import from Excel, Gmail, Outlook, or CRM
  • Segmentation and tagging
  • Automated welcome emails
  • List cleaning and unsubscribe tools
  • Custom sign-up forms and landing pages

🔁 Marketing Automation

  • Welcome series
  • Birthday/anniversary messages
  • Cart abandonment emails (eCommerce)
  • Auto resend to non-openers
  • Email series scheduling (Plus Plan)

📊 Real-Time Analytics

  • Open rates, click-throughs, bounce rates
  • Heatmaps and device reports
  • Compare email campaign performance
  • List growth & engagement scoring

💼 Event Management

  • Create, manage, and promote events
  • Custom registration forms
  • Integrated payment and ticketing
  • Send event reminders automatically

💻 Website & Store Builder

  • Free website hosting included
  • Sell digital or physical products
  • Syncs with Square, Shopify, and WooCommerce
  • Built-in email integration and analytics

📱 Social Media Tools

  • Schedule posts on Facebook, LinkedIn, Twitter, Instagram
  • Run and track ads (paid plan)
  • Auto-generate image posts from email content

Use Case: How a Freelance Coach Grew Her List 10x

Lisa, a freelance career coach, needed a better way to keep in touch with leads and clients.

With Constant Contact, she:

  • Created a custom branded email template
  • Set up a free lead magnet + landing page
  • Built an automated welcome sequence
  • Used tags to group clients by coaching level
  • Sent monthly newsletters + booked follow-up calls via email

📈 Result? Lisa grew her email list from 120 to 1,200+ in 4 months and converted 23% of leads to paid coaching.


Constant Contact Pricing (2025)

Plan Price Key Features
Core from €10/month Unlimited emails, email templates, list management, event tools
Plus from €45/month Marketing automation, social ads, A/B testing, surveys
Website Builder Free Website creation + hosting, store tools, e-commerce
Custom Plans Varies For enterprise and agency use cases

💡 A 14-day free trial is available—no credit card required.


Pros & Cons

✅ Pros

  • ✅ Extremely beginner-friendly
  • ✅ Excellent email editor with templates
  • ✅ Great event & RSVP features
  • ✅ Solid reporting and analytics
  • ✅ Website and store tools included

❌ Cons

  • ❌ More expensive than some competitors
  • ❌ Advanced automation only in higher plans
  • ❌ Slightly outdated UI compared to newer tools

Constant Contact vs Mailchimp vs AWeber

Feature Constant Contact Mailchimp AWeber
Drag-n-Drop Editor ✅ Yes ✅ Yes ✅ Yes
Automation ✅ Basic & Advanced ✅ Advanced ✅ Limited
Event Tools ✅ Yes ❌ No ❌ No
CRM & List Tags ✅ Yes ✅ Yes ✅ Basic
Website Builder ✅ Free ✅ Yes ❌ No
Affiliate Program ✅ Yes ✅ Yes ✅ Yes

Quick Setup Guide

Step 1: Create a Free Trial Account

Go to Constant Contact and sign up.

Step 2: Set Up Your Email List

Import contacts or connect your Gmail/Outlook/CRM. Add tags and custom fields.

Step 3: Design Your First Email

Choose a template, drag in your content, and preview it.

Step 4: Schedule or Automate

Send immediately or set up automation for onboarding and re-engagement.

Step 5: Track and Improve

Use reports to analyze email performance and tweak your campaigns.


Affiliate Opportunity

📣 Constant Contact Affiliate Program Highlights:

  • Earn $5 per free trial
  • Earn $105 per paid upgrade
  • Monthly payouts via Commission Junction (CJ Affiliate)
  • 45-day cookie window
  • Banners, links, and creative assets included

Ideal for:

  • Affiliate bloggers
  • SaaS educators
  • Marketing influencers
  • Newsletter creators

Final Thoughts

Constant Contact remains one of the most reliable tools for anyone serious about growing and monetizing an email list. With strong automation features, excellent deliverability, and beginner-friendly tools, it's a smart choice—especially for small business owners, creators, and local organizations.

Whether you're launching your first email campaign or running advanced workflows, Constant Contact offers the flexibility and support to help you succeed.


Ready to Start?

💥 Try Constant Contact Free for 14 Days ← Affiliate Link
No credit card. No commitment. Start growing your audience today!


🧰 Want more tools like this? Browse our full Resources page or dive into more reviews on our Blog.

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