BigCommerce Review: A Complete Guide to Scaling Your Online Store
IkoConnect Team
Explore everything you need to know about BigCommerce — a robust eCommerce platform trusted by enterprises, growing businesses, and dropshipping entrepreneurs. From store setup to powerful integrations, learn how to grow your brand online.
Disclosure: This post contains affiliate links. IkoConnect may earn a commission if you sign up using our link, at no extra cost to you.
What is BigCommerce?
BigCommerce is an enterprise-grade eCommerce platform built to help online sellers create, launch, and scale stores — without needing to be coding experts. From startups to high-volume brands like Skullcandy, Ben & Jerry’s, and Sony, BigCommerce provides the flexibility and scalability to handle it all.
Unlike simple drag-and-drop tools, BigCommerce offers full backend control, APIs, integrations, and performance features that work right out of the box.
Who Is It For?
- 🛒 Entrepreneurs launching their first product
- 🧢 DTC brands scaling to international markets
- 🧱 B2B companies offering complex orders
- 🧑💻 Developers who want headless eCommerce
- 📦 Dropshippers seeking built-in integrations
Key Features of BigCommerce
🧱 Storefront Design
- Customizable themes (free and paid)
- Drag-and-drop Page Builder
- Headless commerce capabilities with React, Next.js, or Vue.js
- SEO-optimized URLs, metadata, and schema markup
💸 Payment & Checkout
- Built-in integrations with PayPal, Stripe, Klarna, Amazon Pay, Apple Pay, etc.
- Multi-currency support
- One-page checkout
- PCI compliance built-in
🚛 Shipping & Fulfillment
- Real-time shipping quotes
- Automatic tax calculation
- Integration with ShipStation, ShipBob, and more
📦 Product Management
- Unlimited product variants (size, color, material, etc.)
- SKU and inventory tracking
- Digital & physical products
- Product reviews, bundles, and related items
📈 Marketing Tools
- Built-in discount engine
- Abandoned cart saver
- Email marketing integrations (Mailchimp, Klaviyo, Omnisend)
- Facebook/Instagram shop syncing
- Google Shopping integration
🔌 Apps & Integrations
- 600+ apps in the BigCommerce App Store
- CRM, ERP, PIM, and POS system support
- Connect with Zapier, Salesforce, HubSpot
BigCommerce vs Shopify vs WooCommerce
| Feature | BigCommerce | Shopify | WooCommerce |
|---|---|---|---|
| Hosted Platform | ✅ Yes | ✅ Yes | ❌ Self-hosted |
| Transaction Fees | ❌ 0% | ❌ Only on Shopify Payments | ❌ Depends |
| Built-in SEO | ✅ Advanced | ✅ Basic | ✅ Plugin-based |
| Multi-Currency | ✅ Yes | ✅ Yes (Pro plan) | ❌ Plugin required |
| Headless Support | ✅ Native | ✅ via Hydrogen | ❌ Complex setup |
| B2B Features | ✅ Robust | ❌ Limited | ✅ With plugins |
| Monthly Cost | €29.95+ | €29+ | €0 (self-hosted) |
Use Cases
| Industry | How BigCommerce Helps |
|---|---|
| Fashion | High-conversion themes, size guides, Instagram shopping |
| Electronics | Manage SKUs, variants, bundles, and warranty handling |
| Health & Beauty | Subscription support, loyalty program integrations |
| B2B | Quote builder, net payment terms, custom pricing rules |
| Dropshipping | Sync with AliExpress, Printful, and Spocket in minutes |
Case Study: Scaling a Fitness Brand to 6 Figures
Client: FitFuel — a DTC supplement company in Germany
Challenge: Needed to replace WooCommerce due to slow loading speeds, plugin issues, and poor mobile experience
Solution:
- Migrated to BigCommerce Essentials
- Installed Stencil theme and customized checkout UX
- Integrated with Klaviyo + Google Ads
- Enabled multi-currency for EU market
Results:
- Page speed increased by 37%
- Bounce rate dropped 19%
- Revenue growth: +124% YoY
- Checkout abandonment dropped from 56% → 38%
Plans & Pricing (as of June 2025)
| Plan | Monthly Price | Ideal For |
|---|---|---|
| Standard | €29.95 | Beginners, solopreneurs |
| Plus | €79.95 | Growing brands with marketing needs |
| Pro | €299.95 | High-volume eCommerce & analytics |
| Enterprise | Custom | Large-scale businesses with complex ops |
Note: No transaction fees across all plans.
Pros & Cons
Pros:
- ✅ 0% transaction fees
- ✅ Extremely scalable
- ✅ Strong SEO tools
- ✅ Native B2B functionality
- ✅ Headless-ready with full API access
Cons:
- ❌ Slightly steeper learning curve
- ❌ Some premium themes are pricey
- ❌ No built-in blog (you’ll need to use WordPress or a subdomain)
How to Get Started with BigCommerce
Create a Free Trial
Visit bigcommerce.com and start your 15-day free trial.Pick a Theme
Choose from a free or paid theme in the Theme Marketplace.Add Your Products
Use the product importer or add manually with descriptions, images, and variants.Set Up Payments & Shipping
Connect Stripe, PayPal, and your fulfillment partners.Launch Marketing
Connect Facebook Ads, install email marketing app, and enable abandoned cart recovery.Go Live
Choose a domain or connect your own. Launch when ready!
Final Thoughts
BigCommerce is an ideal solution for online stores that are ready to grow fast — whether you’re just getting started or migrating from WooCommerce or Shopify.
With strong SEO, no transaction fees, and powerful B2B capabilities, it’s made to scale.
Affiliate CTA
🛍️ Ready to start your store?
👉 Try BigCommerce Free ← Affiliate link
No credit card required. Cancel anytime.
🧰 Check more store-building tools on our Resources page or explore side-by-side comparisons on our Blog!
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